Kellogg to drop "pirate power" ads

11/3/2005 | Brandweek

Kellogg will stop running its kid-directed "pirate power" print ads because they focus too much on cereal box premiums and not enough on the product itself, according to the Children's Advertising Review Unit. However, Kellogg, whose ads described how to gain pirate power for the Disney Virtual Magic Kingdom online game from a specially marked box of Kellogg cereal, said the promotion's main goal was to plug the Disney Virtual Magic Kingdom Web site and its own KelloggsFunKTown.com site.

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