Marketers look to media firms for ad advice

11/3/2008 | Advertising Age (tiered subscription model)

Media companies are increasingly being courted by marketers in search of new, effective creative ideas, according to this article. Gary Elliott, VP of corporate marketing for Hewlett-Packard, said, "I think you're seeing media companies, just like marketers, trying to figure out what they need to do, what services they need to offer, how they can offer it efficiently."

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