Marketers look to media firms for ad advice

11/3/2008 | Advertising Age (tiered subscription model)

Media companies are increasingly being courted by marketers in search of new, effective creative ideas, according to this article. Gary Elliott, VP of corporate marketing for Hewlett-Packard, said, "I think you're seeing media companies, just like marketers, trying to figure out what they need to do, what services they need to offer, how they can offer it efficiently."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY