Marketers look to media firms for ad advice

11/3/2008 | Advertising Age (tiered subscription model)

Media companies are increasingly being courted by marketers in search of new, effective creative ideas, according to this article. Gary Elliott, VP of corporate marketing for Hewlett-Packard, said, "I think you're seeing media companies, just like marketers, trying to figure out what they need to do, what services they need to offer, how they can offer it efficiently."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO