Measuring the Oprah effect online

11/3/2008 | Advertising Age (tiered subscription model)

An Oct. 24 mention of Amazon's e-reader Kindle on Oprah Winfrey's daytime show produced a measurable spike in visits to Amazon and online searches for Kindle. According to Google Insights, searches for the term Kindle went up 479% on the day of Oprah's mention, while Hitwise reported a 6% uptick in Amazon.com visits on the same day.

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