Measuring the Oprah effect online

11/3/2008 | Advertising Age (tiered subscription model)

An Oct. 24 mention of Amazon's e-reader Kindle on Oprah Winfrey's daytime show produced a measurable spike in visits to Amazon and online searches for Kindle. According to Google Insights, searches for the term Kindle went up 479% on the day of Oprah's mention, while Hitwise reported a 6% uptick in visits on the same day.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC