3 tips for an effective social-media strategy

11/3/2009 | SmartBrief/SmartBlog on Social Media

The companies that are most successful at social media are the ones that don't treat it like "just another tactic," says John Jantsch, author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide." Among his suggestions: Study the medium, use it to connect with customers and try free or cheap tools before spending the big bucks.

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