Illy's U.S. strategy relies on partnerships

11/3/2009 | Wall Street Journal, The

IllyCaffè is forming partnerships with independent coffee shops in the U.S. as a strategy for building a following without having to rent or buy locations. The Italy-based coffee maker supplies Italian espresso machines, recipes, training and supplies, and the cafe promises to sell only Illy coffee for at least three years.

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Wall Street Journal, The

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