Kellogg consolidates "brand building" with Burnett

11/3/2009 | Advertising Age (tiered subscription model)

Kellogg Co. is paring back the number of agencies on its $1 billion global ad account, with Publicis Groupe's Leo Burnett winning in a review to handle "brand building" in North America, Europe and Latin America. WPP Group's JWT, the incumbent shop in a number of the markets won by Burnett, will handle the Asia-Pacific region for Kellogg.

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