Nestlé hopes healthy snacks will spur growth

11/3/2009 | Economist (free content), The

Nestlé is pinning its hopes for future growth on transforming itself into a health-and-wellness company, noting that sales of "functional foods" that promise health benefits are much faster than sales of regular foodstuffs in many markets. The company is pouring resources into creating nutritious new snacks and proving the potential health benefits of its existing brands. Analysts say the move is a gamble that could pay long-term dividends, but might also undermine some of Nestlé's established brands.

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Economist (free content), The

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