Woolworths promotes first Christmas since going online only

11/3/2009 | MarketingWeek (subscription required)

Woolworths is using the campaign line "back online with more toys than Santa" to promote its first holiday season since it relaunched as an online-only retailer. The Christmas campaign comes on the heels of a Halloween campaign. Woolworths is striving to reposition itself as the place to buy holiday essentials.

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