Ads for wedding rings go for personal touch

Jewelry wholesaler Gottlieb & Sons has teamed up with independent jewelry shops on a series of local ad campaigns aimed at couples getting married in which the retailers can opt for a mix of print, outdoor and in-store ads. Gottlieb has dropped its one-ad-fits-all national campaign based on research showing today's couples want their wedding experience to be personal and reflective of their individual tastes, according to this article.

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