The tricky practice of product pricing

11/3/2010 | CustomerThink

Pricing products properly can be a tricky proposition, especially in the current economy when consumers still equate price with value but also are constantly comparison shopping, says branding expert Denise Lee Yohn. "People will camp out overnight for the chance to buy a $499 iPad, but you can't seem to spark any interest in a $4.99 burger combo."

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