How mobile is revolutionizing retail

11/3/2011 | STORES magazine

Mobile technology has morphed from retail "game changer" to "galvanizing force," in the past year, industry experts say. Merchants have optimistic plans to meet the trend head-on with ramped up m-commerce spending, but the questions of how much to spend and whether to go with an app or a mobile-optimized web site remain potential stumbling blocks.

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