Use a mix of messages to maximize the effect of e-mail marketing

11/3/2011 |

E-mail marketing is still a powerful way to draw consumers' attention, writes Monika Jansen. To make your campaign successful, start by identifying your objectives and then create a mix of different types of marketing e-mails to send to your audience. For example, you can use product announcements to spread awareness about the advantages of new products and newsletters to demonstrate your subject-matter expertise.

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