Domino's key to success lies in constant improvement, CEO says

11/3/2013 | MLive.com (Michigan) (free registration)

In 2009, Michigan-based Domino's Pizza recognized its core product needed an update and redesigned its pizza recipe, which led to more menu changes, more stores and increased revenue. The 53-year-old company has continuously invested in improving its brand and products, spurring its growth, CEO Patrick Doyle said at an event at which the pizza chain was honored as the Company of the Year by The Ann Arbor News. "We have to wake up every day and figure out how to get better. Otherwise, eventually the brand starts to fade," he said.

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