Marketing tips for Small Business Saturday

11/3/2013 | Small Business Trends

Your small business can benefit from the use of a multistep customer-acquisition strategy that begins with generating interest in your company and gathering leads, writes Greg Head. After making the sale, it's critical to exceed expectations and seek referrals, he notes. Using this strategy will allow your business to have a fruitful Small Business Saturday and success during the rest of the year, he writes.

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