Perform an audit to improve your website

11/3/2013 | Entrepreneur online

As time goes by, you might find that your strategy for creating online content has gotten off track, writes Eric Siu, chief operating officer of Single Grain. For this reason, it's a good idea to perform an audit to evaluate all of the pages on your website. After gathering information about key metrics such as traffic volume and bounce rates, use the data to tweak your strategy, he writes.

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