SodaStream plans to stay aggressive with its Super Bowl ad

SodaStream plans to craft a Super Bowl ad for next year that will keep the sharp tone of its rejected 2013 Super Bowl ad, which featured Pepsi and Coca-Cola bottles exploding. The 2013 ad was dropped by CBS, but the company wants the 2014 spot to be just as aggressive. "I hope that [Fox] will be a little more courageous than CBS. ... CBS chickened out," said Daniel Birnbaum, SodaStream's CEO.

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