Where have all the boys gone?

11/4/2003 | TVWeek.com

The young adult male demographic has always been difficult to reach, and data indicate that the problem is becoming worse. The silver lining of this cloud may be that younger men tend to pay more attention to commercials, giving advertisers a better ROI, an analyst said.

View Full Article in:

TVWeek.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY