Report: Small businesses still wary of online ads

11/4/2004 | MediaPost Communications

Most small and medium-sized businesses -- 61% -- think the Internet presents strong advertising opportunities, but only 14% have actually invested in online marketing, according to a new study. One hurdle facing the online ad industry is that many business owners remain confused about how local online ads work, said Greg Sterling, program director at The Kelsey Group, which issued the report.

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