Food Lion's no-frills concept a hit so far

11/4/2005 | Winston-Salem Journal (N.C.)

Food Lion LLC's Bottom Dollar Food concept is a no-frills supermarket offering private-label and national brands that tries to infuse a little fun into shopping with quirky signs throughout the store. "If it proves as successful as we think it will, in time, we'll look at growing the brand," a company spokesman said.

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Winston-Salem Journal (N.C.)

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