Microsoft's Zune says "You make it you"

11/4/2007 | Adweek

Microsoft will launch a rebranding push this month for its digital multimedia device Zune, via print, TV, interactive and out-of-home ads by McCann Worldgroup's Tag, San Francisco. "It's not about the device, but the relationship that people have with their device," said Jack Oh, Zune senior advertising manager. "I could scroll through your Zune and have an idea of who you are as person."

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