Toyota Highlander Hybrid goes live on "Ellen"

11/4/2007 | Adweek

In a nod to live commercials during classic talk shows, Ellen DeGeneres last week performed a skit wherein she humorously compared her program with the features of Toyota's Highlander Hybrid SUV. "It TiVo-proofs the show," Saatchi & Saatchi associate media director Emily King said.

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