Wrigley hires 2 digital marketing agencies in China

11/4/2009 | Digital Media

Wrigley will divide the digital marketing business for its brands in China between two companies, TBWA/Agency.com and Agenda. Confectionery, such as Pim Pom, Sugus and Skittles, will be handled by Agency.com, and Agenda will take over the gum portfolio, including Cool Air, Doublemint and Extra.

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