Bringing innovation into the C-suite

11/4/2010 | Bloomberg Businessweek

A range of top-flight companies including Coca-Cola, DuPont and Citigroup have all appointed C-suite level executives to oversee their innovation efforts -- but what do "chief innovation officers" really do with their time? The key task of any innovation officer is to get everyone in the company speaking the same language, writes Mark W. Johnson, and to find ways to structure and streamline the creative process without stifling it.

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