MySpace to woo advertisers with next-generation ad formats

11/4/2010 | ClickZ

Research conducted by the MySpace Studio has led to the development of new ad formats that will improve advertisers' ability to communicate with the site's users, according to MySpace Chief Revenue Officer Nada Stirratt. The tools include content-rich "skins" as well as multipanel ads that develop vertically as users scroll down the page. The new formats will be integrated into the site's upcoming redesign.

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