No matter what the business, social media has a place

11/4/2010 | Entrepreneur magazine

A restaurant, a comic book store and a hotel are three very different enterprises that have found a way to wring value from social media, Chris Brogan writes. At the Roger Smith Hotel, for instance, Brian Simpson and Adam Wallace use social media to build human relationships, finding that dissatisfied customers are more reasonable when dealing with a real person rather than a faceless corporate brand.

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