Zappos chief Tony Hsieh is an avid Twitter user, but he hates the phrase "social media" so much that he imposes on-the-spot fines on anyone he catches saying it. His point is that it's more important to focus on engagement and human interaction than on buzzwords and technological tricks. "What Tony is pointing to is a cultural mindset of an organization. Either you are truly engaged with the person on the other end of that interaction or you aren't," this blogger writes.
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