ExxonMobil picks Universal McCann for media, BBDO for creative

11/4/2011 | Advertising Age (tiered subscription model)

Energy giant ExxonMobil is consolidating most of its advertising with two global agencies. Omnicom's BBDO will take on most of the creative work while Interpublic Group's Universal McCann will handle media. Several other agencies will participate in specific portions of ExxonMobil marketing.

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