Loyal customers boost Starbucks' sales in uncertain economy

11/4/2011 | Wall Street Journal, The

A popular customer-loyalty program helped Starbucks boost traffic, sales and profits in the most recent quarter, despite higher coffee costs and a struggling economy. Same-store sales rose 10% in the quarter ending Oct. 2, average sales were up, and customers used their pre-loaded Starbucks cards to pay for one in four purchases, the company said.

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Wall Street Journal, The

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