River-cruise lines aim to ensure consistent standards amid expansion

11/4/2011 | Travel Weekly

River-cruise operators are working to maintain the high quality of experiences they offer to passengers as they expand their itineraries outside Europe. "Consistency of product is one thing you need to be aware of as you sell these destinations," said Larry Dessler, executive director of the Niche Cruise Marketing Alliance at the CruiseWorld 2011 and Home Based Agent Show in Fort Lauderdale, Fla.

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