Is there an ideal time of day for mobile marketing?

11/4/2011 | MobileCommerceDaily.com

Marketers looking for a good time of day to reach consumers on their mobile devices have a wide choice, as the devices follow users around all day and keep traffic high from early in the morning to late at night, writes Millennial Media's Erin McKelvey. Even so, different campaigns can target different consumers by segmenting the day into morning, workday and prime-time hours during which the devices are used for different functions.

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