How to use retargeting to boost holiday sales

11/4/2012 | eConsultancy.com

Shoppers grow more determined and online retailers grow busier as the holidays approach, with much of the increase coming from repeat visitors, writes marketing strategist Peter Schlegel. They'll buy from you or they'll buy from someone else, he writes, and often the gentle nudge from your retargeting efforts will prove to be the thing that convinces them to buy from you.

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