App Annie's new dashboard shows developers, marketers the big picture

11/4/2013 | VentureBeat

App Annie is offering application marketers and developers a dashboard that gives an all-encompassing view of how an app is performing. The platform integrates multiple sources of information on ad revenue, paid downloads, ad-campaign performance, rankings and return on investment, for example. "To do an integrated place with multiple platforms -- as many as 20, 30, 40 of them -- we're the first to do that. And, most importantly for developers, to integrate that with revenues from your app store sales," App Annie's Marcos Sanchez says. "Our larger strategic goal is that we're trying to provide one great platform for anyone dealing with digital content, to see how they’re monetizing."

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