Chinese e-commerce holiday spurs brands to innovate

Western brands are joining in on a Chinese holiday for singles that has become the country's biggest e-commerce occasion. Alibaba reaped $3 billion in sales from Singles Day last year. This year, merchants are experimenting with interactive shopping. Some plan to sync brick-and-mortar retail with online shopping by allowing shoppers to drop real items into their virtual shopping baskets with the use of mobile QR codes.

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