Column: Driving a hotel's brand image through scents

11/4/2013 | eHotelier.com

A number of luxury hoteliers, such as W Hotels & Resorts, Four Points by Sheraton and Shangri-La Hotels and Resorts achieve brand recognition and word-of-mouth popularity through signature scents that enhance the ambiance at their properties, hotels expert L. Aruna Dhir writes. "For the guests, it is a great reminiscing of a fantastic hotel stay or vacation; for the hotels it is one of the finest ways to stay on top-of-the-mind of their guests in the nicest and most non-intrusive way possible," Aruna said.

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