Fake Yelp reviews threaten honest business, researcher says

11/4/2013 | BU Today (Boston University)

Fake online reviews generate trouble not only for consumers but also for businesses, which are sometimes the victim of competitors that post negative reviews to dissuade potential customers, Boston University assistant professor Georgios Zervas says. A study co-authored by Zervas reveals that more than 16% of Yelp reviews are fake. "As more consumers are basing their decisions on crowdsourced reviews, there's a greater incentive for businesses to cheat," Zervas said.

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