Fake Yelp reviews threaten honest business, researcher says

11/4/2013 | BU Today (Boston University)

Fake online reviews generate trouble not only for consumers but also for businesses, which are sometimes the victim of competitors that post negative reviews to dissuade potential customers, Boston University assistant professor Georgios Zervas says. A study co-authored by Zervas reveals that more than 16% of Yelp reviews are fake. "As more consumers are basing their decisions on crowdsourced reviews, there's a greater incentive for businesses to cheat," Zervas said.

View Full Article in:

BU Today (Boston University)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY