Hanley's builds awareness through social media

11/4/2013 | Sentinel (U.K.), The

Hanley's, started in 2011 by Mark Gorrod, makes a range of chocolate bars, fudge truffles, chocolate-covered fruit and other traditional sweets. Keys to its success include linking with other business to offer corporate gifts and building the company's profile through e-commerce and social media. "We have focused on social media and extended our followers to about 1,000 from none in just two months," Gorrod says.

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Sentinel (U.K.), The

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