IAB: 72% of publishers use automatic ad buying

Publishers are embracing programmatic ad buying platforms after years of fearing they would erode ad prices, according to an IAB-Winterberry Group study. It found that 85% of online advertisers also use programmatic ad technologies. "As more and more publishers implement these systems, they're seeing that there are additional benefits from participating in the exchange," says Patrick Dolan, IAB's chief operating officer.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY