Interactive ad shows off Range Rover's moves

11/4/2013 | VentureBeat

Land Rover has launched a digital "Race The Sun" ad that allows users to sync smartphones or tablets to an online ad in order to race the 2014 Range Rover Sport. Users don't actually control the car or outcome, but get a score for their reaction times. "Our target consumer is digitally savvy and indexes high for mobile and tablet usage," said Kim Kyaw, Land Rover North America's digital marketing and social media manager.

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