Lindsey Vonn leads the pack of Olympic endorsers, marketers say

Skier Lindsey Vonn is the big story of the 2014 Winter Olympics, marketers say, with a comeback narrative and a high-profile relationship with Tiger Woods separating her from the pack of potential athlete sponsors. She will be prominent in an upcoming Under Armour campaign for cold-weather gear. Other athletes that have lined up big-brand sponsorship deals include snowboarder Shaun White, bobsled competitor Lolo Jones and Alpine skiers Julia Mancuso and Ted Ligety.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX