Manufacturers should invest in inbound tactics, strategist says

11/4/2013 |

While some industries feel their customers are unusually serious or closed off to social perusing, their prospective buyers start shopping with Google just like everyone else, marketing strategist Greg Linnemanstons writes. He notes this is true even for customers of industrial manufacturing firms. "[T]he companies that show up as credible experts make it on to [customer] short lists," he adds.

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