NYT challenges ad firm to tackle broccoli's image problem

New York Times journalist Michael Moss challenged ad agency Victors & Spoils with a major hypothetical obstacle: how to market broccoli. Pitting broccoli against kale, the experiment was conducted at a time when the produce industry is making strides to change marketing tactics by "stealing junk food's playbook, by creating passion for produce, by becoming demand creators, not just growers and processors," said Jeffrey Dunn, CEO of Bolthouse Farms.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Lead Cook/Sous Chef
University of San Diego
San Diego, CA
Executive Chef - Shipboard
American Cruise Lines
Nationwide, SL_Nationwide
Purchasing Manager - Food and Beverage
The Culinary Institute of America - Greystone Campus
St. Helena, CA
General Manager
The Culinary Institute of America
San Antonio, TX
Assistant Restaurant Manager
The Culinary Institute of America
San Antonio, TX