Why entrepreneurs should reach for that pie in the sky

11/4/2013 | InnovationExcellence.com

The spectrum of innovative ideas is wide, writes Tim Kastelle: Some represent a modest improvement from the status quo whereas others are a break from the norm. In general, many startups could benefit from pursuing ideas that seem a little more out there. "If we try to solve real problems that lots of people have, that is one good way to reduce the risk of the ideas that seem a bit nuttier," he writes.

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