Mobile marketing: a moving target

11/5/2003 | Media Life

Consumers will respond to SMS marketing only if they are avid users of text messaging, but a well-designed campaign can be highly effective, analysts say. SMS marketing is most likely to resonate with teenagers, called "generation mobile" by one industry analyst.

View Full Article in:

Media Life

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
Multiple Locations, SL_Multiple Locations