Mobile marketing: a moving target

11/5/2003 | Media Life

Consumers will respond to SMS marketing only if they are avid users of text messaging, but a well-designed campaign can be highly effective, analysts say. SMS marketing is most likely to resonate with teenagers, called "generation mobile" by one industry analyst.

View Full Article in:

Media Life

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA