Apparel for women who don't want to be called "middle-aged"

11/5/2007 | Wall Street Journal, The

Marketing to women of the baby boomer generation is a challenge for retailers because many of these shoppers don't want to dress like traditional middle-aged women or shop in stores designed for that age group. A number of retailers are trying to capture this market with new concepts: Bloomingdale's is launching a department called Quotation, which markets casual clothes for sophisticated mothers and female professionals, and Ann Taylor and Chico's are both planning new lines.

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Wall Street Journal, The

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