Grey banks on E*Trade's creative

11/5/2007 | Advertising Age (tiered subscription model)

WPP Group's Grey Worldwide, New York, reportedly will take over the creative account for E*Trade Financial Corp. from Omnicom's BBDO Worldwide, New York. E*Trade and BBDO parted ways owing to the agency's work for rival Bank of America, according to a BBDO spokesman. Neither E*Trade nor Grey commented for this article.

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