The gridiron comes to the smallest screens

11/5/2008 | Wall Street Journal, The

Tonight's NFL matchup between the Cleveland Browns and the Denver Broncos will be the first-ever to appear live on mobile phones, as part of a $500 million deal between the league and mobile provider Sprint. Live content is considered by many to be a big part of the appeal of mobile programming, but there are doubts as to whether the medium can attract audiences big enough to justify premium advertising rates.

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