MTV's European music awards show stands out

11/5/2008 | Advertising Age (tiered subscription model)

Sony Ericsson, Dell and Esprit will be major sponsors for tonight's MTV Europe Music Awards, an event that is viewed as one of the few remaining shows that marketers can use to reach a young, global audience. "MTV Europe Music Awards represents all that is important in pop culture today -- video, music and technology," said David Clifton, Dell Europe's director of consumer marketing. "We have had a blast connecting with audiences online and on the road."

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