Sales execs: Scatter is shattered

11/5/2008 | New York Post

There is dwindling demand among buyers of TV ads on the scatter market this year, according to this article. Last year, scatter was so hot, prices were 30% over upfront rates, but this year few are being sold at all. There is also some anxiety among network executives that marketers could pull back from their upfront commitments for the first quarter of 2009.

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