Social networks, mobile marketing are keys to reaching Gen X

11/5/2008 | Adweek

Marketers trying to reach the elusive 25- to 44-year-old Generation X segment, which is at the peak of its buying power, face several key obstacles, including splintered media consumption, a greater diversity in "lifestyles," more penny-pinching habits than baby boomers have and an aversion to traditional ads, eMarketer has found. Potential avenues of success include using ads on social networks, boosting mobile marketing and making online shopping more user-friendly.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO