Changes in "shapewear" reflect women's struggles

11/5/2009 | Wall Street Journal, The

At $750 million in annual sales, triple its business since 2000, the body-wear market continues to boom, but women's dissatisfaction with the undergarments has prompted some makers to revamp their shapewear. Companies such as Spanx are updating their lines to add lace thongs and more colors. Others, such as Not Your Daughter's Jeans, are creating shapewear inside of their regular clothing for easier removal.

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