Changes in "shapewear" reflect women's struggles

11/5/2009 | Wall Street Journal, The

At $750 million in annual sales, triple its business since 2000, the body-wear market continues to boom, but women's dissatisfaction with the undergarments has prompted some makers to revamp their shapewear. Companies such as Spanx are updating their lines to add lace thongs and more colors. Others, such as Not Your Daughter's Jeans, are creating shapewear inside of their regular clothing for easier removal.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Category Merchandising Manager
REI
Kent, Washington
Branch Manager
Behler-Young Company
Livonia, MI
Regional Food Safety Manager
BJ's Wholesale Club
Baltimore, Maryland
Logistics Administrator (Engine Planner)
Honda Power Equipment
Alpharetta, GA
Creative Production Manager (macys.com)
Macy's
New York, New York